ASA Foundation, QNET & RYTHM Foundation’s Social Impact Collaboration Project Wins Gold at ISDA Awards 2021

6 October 2021

Jakarta, 23 September 2021 – A sports-based social intervention program jointly launched by RYTHM Foundation and ASA Foundation was announced as the Gold winner at the recent 2021 Indonesian SDGs Awards (ISDA). The award is part of an ongoing annual collaboration between The Corporate Forum for CSR Development (CFCD) and the Indonesian Ministry of National Development and Planning to support Indonesia's alignment towards the United Nation's Sustainable Development Goals (UN SDGs).

In 2019, RYTHM Foundation joined hands with ASA Foundation to fund and support a 3-Year Sports-Based Social Intervention Program. The award-winning program is designed to focus on UN’s Sustainable Development Goal 4 (Quality Education) by improving the quality of education for vulnerable youth and adults in Indonesia.

The project kicked off in 2019 with a 3-day Training-of-Trainer (ToT) workshop in Tangerang, Banten, Indonesia, for 36 local teachers to develop their capacity to deliver an effective sports-based education development and empowerment programme to vulnerable male and female youth that focused on key topics such as Health, Hygiene, Life Skills & Gender Equality. The teachers were then placed in multiple junior high schools across Tangerang to implement their learnings, with the aim of transforming the lives of over 9,700 high school students over the program duration by equipping them with life skills, inculcating healthy behaviours, and instilling a positive attitude and good values to prepare them to enter society as responsible adults. Throughout the programme duration, ASA Foundation also conducted weekly mentorship and evaluation sessions with the teachers to monitor progress and teaching outcomes.

The 3-year program aims to achieve the following objectives: 

  • To transmit values associated with sports to promote positive attitude changes.
  • To promote physical activity and healthy behaviours through sports for youth and young adults.
  • To promote gender equality
  • To help the participants feel empowered and develop self confidence 
  • To provide a safe space for meeting, dialogue, and exchange in order to promote cohesion and social inclusion
  • To gain support from the local government departments (DINAS Pendidikan & DISPORA) for future CSR projects and activities

Malou Caluza, CEO of QNET, expresses her pride at the impact delivered by the partnership between RYTHM and ASA Foundation. “RYTHM Foundation has been our beacon of hope through the toughest times guiding us in serving the communities in which we operate. With support and guidance from RYTHM we were able to reach out and help vulnerable communities in more than 30 countries affected by COVID-19 this past year. In addition to this award-winning program, the partnership with ASA Foundation has allowed us to successfully deliver knowledge and awareness of COVID-19 virus prevention and Health & Sanitation measures using a virtual learning platform to over 25,000 students across Indonesia.” 

Lee Hawkins, Founder & Technical Advisor of the ASA Foundation, says, "Although we have long been working on social impact projects across Indonesia, and have previously won a regional Stevie CSR award, this is our very first award received from ISDA. The award marks an important milestone for us. Still, the most pertinent thing is that the collaboration between ASA Foundation and RYTHM Foundation will result in increased quality of life for the people across Banten in West Java, which is the target area of our project. We hope this award can be a trigger for the ASA & RYTHM Foundations to strengthen future collaboration efforts for the development of youth in Indonesia." 

According to the Chairman of CFCD, Thendri Supriatno, ISDA signals the head start of the government's efforts to educate and raise awareness among corporations with ample resources to develop equally and sustainably among people, the economy, and the environment.

"Offering fair evaluation through an awards competition like ISDA will encourage local and international organisations to improve on their environmental conversation and social intervention efforts in Indonesia. I hope that more companies will join ISDA to present their best social responsibility projects that will benefit multiple stakeholders and the overall local community," says Thenri. 

Previously, RYTHM Foundation partnered ASA Foundation to deliver a successful 12-month inclusive women empowerment education development project for 30 female school teachers and over 5,000 youth with and without disabilities across Subang, West Java, Indonesia.