ASA Foundation


ASA Foundation is an Education & Empowerment NGO that aims to achieve sustainable behaviour change intervention directly through local schools and community-based projects worldwide. ASA Foundation uses the power of sports combined with education to drive social impact programs that empower vulnerable youth and adults in developing countries.

ASA Foundation was originally founded in 2001 as a local football and sports-based empowerment academy for Indonesian youth by Lee Hawkins who is a former Southampton F.C. trainee and soft skills education development consultant from the UK. Through Lee’s extensive work with international governments and NGOs, especially during the Aceh tsunami (2004) and Yogyakarta earthquake (2006) disasters, ASA Foundation gradually evolved into a Sports-based Education & Empowerment NGO that works globally with long-term strategic partners.




Aligned to UN’s Sustainable Development Goals (SDGs), ASA Foundation delivers sports-based education projects across urban and rural areas. ASA Foundation program intervention development is focused on the following UN SDGs:

SDG 1 - No Poverty

SDG 2 - Zero Hunger

SDG 3 - Good Health & Well-being

SDG 4 - Quality Education

SDG 5 - Clean Water & Sanitation

SDG 10 - Reducing Inequality

SDG 11 - Sustainable Cities & Communities

SDG 12 - Responsible Consumption & Production

SDG 13 - Climate Action

SDG 16 - Peace, Justice, & Strong Institutions

SDG 17 - Partnerships for the Goals

ASA Foundation transforms vulnerable beneficiaries with and without disabilities through a combination of sustainable digital and traditional Training of Trainer (ToT) Master Training and Youth Development (YD) program intervention methodologies that focus on the following key education pillars:

  • Health, Hygiene, Sanitation & COVID-19 Prevention
  • Peace & Tolerance
  • Gender Equality & Women Empowerment
  • Inclusive Education for People with and without Disabilities
  • Circular Economy & Waste Management
  • HIV AIDS Awareness
  • Life Skills Development
  • Community Capacity Building
  • Disaster Risk Reduction
  • Financial Literacy & Numeracy
  • STEM
  • Building Resiliency, Trauma Relief & Psychosocial Activities

The digital online learning platforms compliment the ToT and YD workshops that are implemented through participatory learning classroom seminars combined with practical sports-based empowerment (Edu-Sports) activities. With a key focus on gender equality, diversity and inclusion, the programs aim to build the capacity of local adult teacher and community member groups to become ASA Foundation master trainers with the ability to deliver ASA Foundation education program activities that empower male and female youth beneficiaries on a long-term sustainable basis.



Using a Logical Framework Approach (LFA) methodology, ASA Foundation conducts extensive, weekly mentoring together with monitoring & evaluation (M&E) activities. The on-site M&E process involves cross-sectional classroom theory (baseline/ pre, mid and final) testing combined with longitudinal observational studies that uses Self-viewing & Others’ viewing performance indicators. ASA Foundation also conducts project footage analysis, surveys and video-based interview feedback sessions that measures project outcomes and outputs such as the number of target locations reached, the number of workshops and training activities delivered, the number of students and teachers educated and empowered whilst measuring beneficiary attitudes, behaviours, feelings, beliefs, learning experiences, knowledge and digital literacy. 



As part of overall project sustainability strategies and leaving legacies in target areas, ASA Foundation continues conducting non-funded mentoring combined with M&E activities beyond program completion dates by setting up long-term social media tracking forums, regular virtual meeting calls and periodic site visits.

Furthermore, ASA Foundation provides additional development and livelihood opportunities through the recruitment, training and employment of talented adult beneficiaries to become ASA Foundation master trainers for future projects together with the selection of youth, teachers and community members enrolled in overseas scholarship programs supported by partners such as the British Embassy, British Council, AIG, PFSA, Portsmouth F.C. and the U.S. Embassy.