ASA Foundation


ASA Foundation is an Education & Empowerment NGO that aims to achieve sustainable behaviour change intervention directly through local schools and community-based projects. We use a combination of education with the power of sports to drive social impact programs that empower vulnerable youth and adults in developing countries.

ASA Foundation was originally founded in 2001 as a sports-based empowerment institution for disadvantaged Indonesian youth by Lee Hawkins who is a former Southampton F.C. trainee and soft skills education development consultant from the UK. Through Lee’s work with international donors, governments and NGOs, especially during the Aceh tsunami (2004) and Yogyakarta earthquake (2006) disasters, ASA Foundation evolved into a Education & Empowerment NGO that currently works globally with long-term strategic partners as a trusted on-the-ground implementing organisation.



ASA Foundation program intervention development is aligned to the following UN Sustainable Development Goals (SDGs):

SDG 1 - No Poverty

SDG 2 - Zero Hunger

SDG 3 - Good Health & Well-being

SDG 4 - Quality Education

SDG 5 - Gender Equality

SDG 6 - Clean Water & Sanitation

SDG 10 - Reducing Inequality

SDG 11 - Sustainable Cities & Communities

SDG 12 - Responsible Consumption & Production

SDG 13 - Climate Action

SDG 16 - Peace, Justice, & Strong Institutions

SDG 17 - Partnerships for the Goals

We transform vulnerable beneficiaries with and without disabilities through a combination of traditional and virtual Training of Trainer (ToT) Master Training and Youth Development (YD) program intervention methodologies that focus on the following key pillars:

  • Health, Safety, Hygiene & Sanitation including COVID-19 Prevention & Recovery
  • Peace & Tolerance including Child Protection
  • Gender Equality & Women Empowerment
  • Inclusive Education for beneficiaries with and without Disabilities
  • Circular Economy & Waste Management
  • HIV AIDS Awareness
  • Life Skills Development
  • Community Capacity Building
  • Disaster Risk Reduction
  • Financial Literacy & Numeracy
  • STEM
  • Building Resiliency, Trauma Relief & Psychosocial Activities

Our virtual learning platforms compliment the traditional ToT and YD workshops that we implement through on-site participatory learning seminars combined with practical sports-based education activities. With a key focus on gender equality, diversity and inclusion, our programs aim to develop the capacity of adult teacher and community member groups to become ASA Foundation master trainers with the ability to deliver sustainable education program activities that empower male and female youth beneficiaries.



Using a Pilot, Learn & Grow Approach that involves action research of observing, learning, reflecting and growing through participatory group processes, ASA Foundation project modification occurs frequently based on engagement, feedback and outcomes from our stakeholders. Furthermore, we develop Theory of Change (ToC) frameworks that identify key elements contributing to achieving project outcomes and impact. These key ToC steps are then analysed and reported through our Pilot, Learn & Grow Approach that is embedded throughout the project implementation stage.

ASA Foundation M&E teams capture weekly quantitative and qualitative data to measure project outputs and outcomes through the employment of cross-sectional theory (baseline/ pre, mid and end) testing combined with longitudinal observational studies using self-viewing & others’ viewing performance indicators, programming footage analysis, focus group discussions together with virtual surveys and video-based interviews that are used as real-time reporting mechanisms.

Through project partnerships with USAID and INGOs, we also use an integrated Logical Framework Approach (LFA) methodology for the monitoring and evaluation of our programming activities.



ASA Foundation is focused on the long-term sustainability of all our programs. We believe program sustainability requires our stakeholders to become the architects of the program design and this is incorporated through our Pilot, Learn & Grow Approach and ToC frameworks.

Furthermore, we continue conducting non-funded mentoring together with M&E activities beyond program completion dates by setting up long-term beneficiary social media tracking forums, regular virtual meetings and periodic on-site visits. All project implementation costs are covered through ASA Foundation internal (ASA Group) fund-raising initiatives.

Our organisation also provides additional development and livelihood opportunities through the recruitment, training and employment of talented teacher and community member beneficiaries to become ASA Foundation master trainers for future projects together with the selection of leading youth and adults to be enrolled in overseas exchange programs supported by partners such as the British Council, PFSA, Portsmouth F.C. and the U.S. Embassy.